The GA4 + GTM Checklist I Run Before Any Campaign Launch

Before anything launches

Conversions defined and deduplicated. Forms, calls, WhatsApp clicks and key CTAs tracked as events. UTM conventions documented and enforced across every campaign URL.

The validation pass

Submit every form yourself. Click every CTA. Watch each event arrive in DebugView with the right parameters. If it isn't clean in testing, it will be chaos in reporting.

The payoff

When tracking is trusted, budget conversations change. You stop debating whose dashboard is right and start deciding where the next rupee goes.