The 90-Day Search Strategy: How I Prioritise What Matters

Days 1–30: Foundations

Technical debt quietly taxes everything else. Crawl issues, slow templates and broken tracking get fixed first — not because they're glamorous, but because every later initiative compounds on top of them.

Days 31–60: Visibility

With foundations stable, the focus shifts to the keyword-to-page map: aligning existing pages to commercial intent and building the small set of new pages with the highest expected return.

Days 61–90: Momentum

The final phase installs the operating rhythm — briefs, publishing cadence, internal linking and the measurement loop that tells you what's working. Ninety days doesn't finish the job; it proves the direction and builds the machine.