B2B Technology · Organic Growth — 9 months
B2B SaaS Platform
+212%
Organic sessions
3.4x
Demo leads
+68%
Top-10 keywords
-47%
CAC from organic
01 — Challenge
Where it started
Organic growth had plateaued for over a year. Paid acquisition carried the pipeline, CAC was climbing, and the content library ranked for almost nothing with commercial intent.
02 — Strategy
The approach
A full search rebuild: technical foundations first, then a keyword-to-page map built around demo-intent queries, topic clusters to own the category, and a measurement framework tying organic sessions to pipeline.
03 — Execution
What was done
- Technical audit & Core Web Vitals fixes
- Keyword research & intent mapping across 1,200+ queries
- 6 topic clusters with SEO briefs
- Content refresh programme for legacy posts
- GA4 + GTM conversion framework
- Monthly performance reviews against pipeline
04 — Results
What changed
Organic became the highest-quality pipeline channel within three quarters, and paid dependency dropped materially.
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