Multi-Speciality Healthcare Group

01 — Challenge

Where it started

Despite strong offline reputation, the group was nearly invisible for treatment and speciality searches. Aggregators and competitors captured the demand — and the appointments that came with it.

02 — Strategy

The approach

A speciality-by-speciality search strategy: treatment pages built around patient intent, local visibility for each centre, authority signals appropriate for a YMYL category, and appointment tracking end to end.

03 — Execution

What was done

• Speciality & treatment keyword architecture
• Local SEO for 4 centres
• Medically reviewed content programme
• Schema & entity signal build-out
• Call & form tracking
• Quarterly strategy reviews

04 — Results

What changed

The group became the most visible provider in its specialities across its catchment areas, with search becoming the primary source of new appointments.